Daraz Product Images Decide Your Click-Through Rate
On Daraz, your product image is the first — and often the only — thing a buyer judges before tapping. Two sellers can list the same item at the same price, but the one with a clean, correctly-sized, white-background photo gets the click. The other gets scrolled past.
Most Daraz seller guides stop at "use a square white-background JPG." That's a good starting point, but it solves the problem for one image. Real Daraz sellers don't have one product — they have dozens or hundreds, often photographed on a phone at full resolution, in mixed sizes, sometimes still in iPhone HEIC format. Resizing and compressing those one by one is where an afternoon disappears.
This guide covers two things: what Daraz's official image guidelines actually require (versus the seller conventions that get repeated as if they were rules), and the fast way to apply them to your entire catalog at once instead of image by image.
Updated September 2026 using Daraz University's official Image Guidelines (education.daraz.pk). Marketplace requirements, recommendations and BatchSet preset choices are labelled separately throughout this guide.
Daraz vs Shopify vs Amazon: Image Specs Compared
How the main marketplaces' primary-image rules differ.
| Requirement | Daraz | Shopify | Amazon |
|---|---|---|---|
| Primary size | 1:1 square, 1024px+ recommended | 2048x2048 px | 1600 px+ on the longest side |
| Aspect ratio | 1:1 square (required) | 1:1 recommended | 1:1 recommended |
| Background | Pure white #FFFFFF (required) | Any | Pure white |
| Format | JPEG or PNG | JPG, PNG, WebP | JPG, PNG, TIFF |
Daraz Image Requirements — What's Actually Official
It's worth separating what Daraz's official guidelines require from the seller conventions that get repeated as if they were hard rules. Below, each item is labelled as a Daraz requirement, a Daraz recommendation, or a BatchSet preset choice.
Daraz requirements (from its official Image Guidelines):
- Aspect ratio: 1:1 (a perfect square) — required
- File format: JPEG or PNG — required (neither is mandated over the other; JPEG is usually best for photos)
- Main-image background: pure white, #FFFFFF — required on the primary image
Daraz Recommendations (Official, but Not Mandatory)
Daraz's guidelines also make several recommendations. Following them helps your listings, but they are guidance rather than pass/fail requirements:
- Minimum resolution: at least 1024px — recommended (below this, images look soft; enlarging a smaller photo doesn't add real detail)
- File size: keep images small, roughly a 100KB–1MB target — a recommendation, not a hard maximum
- No clutter: avoid stickers, text, watermarks and promotional overlays — recommended, especially on the primary image
- Multiple angles: add several images (front, side, back, close-up, and a size chart where relevant) — recommended
Daraz's official guidelines do NOT state a fixed pixel size (like 1000×1000), a minimum of 800×800, a maximum of 5000×5000, a 5 MB file-size cap, or an exact frame-fill percentage. Those numbers circulate widely in seller blogs but aren't in the official document — so treat them as conventions, not rules.
BatchSet's Daraz Preset (Our Default, Not a Daraz Rule)
To turn those requirements and recommendations into one repeatable batch setting, BatchSet's Daraz preset uses a 1200×1200 square (clearing the recommended 1024px minimum with headroom), fit with white padding, output as JPEG at quality 82. That's our optimization choice — every control stays editable, and PNG is one click away if you prefer it.
A quick honest note on white backgrounds: white padding squares the canvas, but it does not remove the background inside your photo. Daraz's white-background requirement is about the product being on pure white — so shoot on white, or cut the product out first with a background remover.
Why File Size Matters More on Daraz Than on Shopify
On a desktop Shopify store, a slightly heavy image is forgivable. On Daraz, it isn't. The overwhelming majority of Daraz traffic is mobile, and a large share of buyers are on slower or metered mobile connections across Pakistan, Bangladesh, Sri Lanka, and Nepal.
When your listing images are heavy, they load slowly or render blank for a moment on a weak connection — and the buyer scrolls to a competitor whose image appeared instantly. Getting the square 1:1 shape right is only half the job; compressing the file so it loads fast is the other half. Both should be done before you upload, not left to chance.
This is also where converting to a lighter format helps. Daraz accepts JPG, but a well-compressed JPG (or WebP where you control the storefront) at quality 80 keeps the photo sharp while cutting weight dramatically.
The Real Problem: One-by-One Tools Don't Scale
Most free image tools — and most Daraz guides — walk you through resizing a single photo: upload one, resize one, compress one, download one. That is fine for your first listing. It is painful for your fiftieth.
If you sell 100 products with 3 images each, that's 300 images to square to 1:1, compress, and convert to JPEG or PNG. Done one at a time, that is genuinely a full day of repetitive clicking. This is the step that quietly stops sellers from fixing their whole catalog — so they fix a few listings and give up.
The fix is batch processing: apply the same Daraz-correct settings to every image in one pass.
If you manage products in a spreadsheet (most Daraz sellers do), you can skip downloading images entirely. Paste your image URLs into a sheet and convert the whole column at once — covered in Method 2 below.
Method 1: Bulk-Resize Your Whole Catalog From Files
If your product photos are saved as files on your phone or computer, this is the fastest route to a Daraz-ready catalog.
- 1Open the Daraz Product Image Optimizer (or the Bulk Image Converter) and drag in all your product photos at once
- 2Set output format to JPEG (or PNG — Daraz accepts both)
- 3Square each image to 1:1 (the Daraz preset uses 1200×1200) at quality 82
- 4Click Optimize — every image is processed in a single batch, in your browser
- 5Download the ZIP and upload the images to your Daraz listings
Method 2: Convert Straight From a Spreadsheet (No Downloads)
This is the method built for sellers who already keep products in a spreadsheet or who pull images from a supplier catalog. Instead of downloading and re-uploading every file by hand, you let the tool fetch each image from its URL.
BatchSet's Excel Converter takes a column of image URLs, fetches each one, resizes and compresses it to your Daraz settings, and packages everything into a single ZIP — so a 300-image catalog becomes one upload and one download.
- 1Put your image URLs in one column of an Excel sheet or CSV (one image per row)
- 2Upload the spreadsheet to the Excel Converter and map the URL column
- 3Set output to JPEG (or PNG), a 1:1 square (e.g. 1200×1200), quality 82
- 4Run the batch and download the ZIP of Daraz-ready images
Recommended Daraz Image Settings
Use these settings as your default for every Daraz product image. They satisfy Daraz's requirements while keeping files fast on mobile. Sizes and quality here are BatchSet's suggested defaults, not Daraz-mandated numbers.
- Format: JPEG or PNG (both are accepted; use WebP only on storefronts you control, not the Daraz upload itself)
- Dimensions: a 1:1 square at 1024px or larger (BatchSet's preset uses 1200×1200; go larger, e.g. 1500×1500, for products buyers zoom into like jewelry or fabric)
- Aspect ratio: 1:1 square — crop or pad to square so nothing important is cut off
- Quality: around 82 (visually identical to the original on a phone screen)
- Target file size: Daraz suggests roughly 100KB–1MB — a target, not a hard cap
- File names: descriptive, like blue-cotton-kurta-front.jpg, for cleaner organization
White Background Rules for the Primary Image
Daraz enforces a white (#FFFFFF) background on the primary image for a reason: when every product sits on the same clean background in search results, buyers compare the products, not the photography. White-background primary images also consistently convert better — they look official and trustworthy.
The most reliable way to get a clean white background is to capture it at photo time: place the product on a white sheet or near a white wall, shoot in soft, indirect daylight (not direct sun, which casts harsh shadows), and frame the product straight-on so it fills most of the square with a little breathing room. (Daraz doesn't publish an exact frame-fill percentage — the goal is simply a clear, well-framed product.) A good white-on-white capture means your batch step is just resize, compress, and convert — no per-image editing.
If your camera is set to HEIC (common on iPhone), convert those files to JPG first. The Bulk Converter handles HEIC to JPG in the same batch as your resizing, so it's not a separate chore.
Watermarks, store logos, price stickers, and text overlays are not allowed on the primary image and are a common rejection reason. Save those for your store banner, never the product's main photo.
Additional Images: Where You Win the Sale
The primary image gets the click; your additional images close the sale and cut returns. Unlike the primary, these can use lifestyle backgrounds and context, and Daraz recommends adding several angles. Strong sellers use as many as the listing allows.
- Multiple angles — front, back, side, and top so there are no surprises
- Scale reference — the product next to a hand or common object so size is clear
- In-use shots — the item worn or used in real context
- Detail shots — texture, stitching, material, or key features up close
- What's in the box — packaging and included accessories
- Size chart — for clothing and footwear, added as an image
Category-Specific Quick Rules
A few category nuances that consistently lift performance on Daraz:
- Clothing & fashion: flat-lay works for fabric; model shots convert better for ready-to-wear; always include a size chart
- Electronics & accessories: show every item in the box (cables, adapters, manual) and any ports or buttons clearly
- Packaged food & FMCG: front label must be readable; show the back label and net weight in an additional image
- Shoes & bags: show both shoes and the sole; show the bag's interior in an additional image
Common Daraz Image Rejection Reasons (and the Fix)
Most rejections come down to a handful of repeat issues. Almost all of them are prevented by batching your catalog with correct settings up front.
- Background not white → re-shoot on white; keep the canvas pure #FFFFFF, not off-white or grey
- Product too small in the frame → crop to square and scale the product up so it's clearly visible
- Watermark or text on primary → remove all logos, stickers, and overlays from the main image
- Blurry or low resolution → start from a higher-resolution source (Daraz recommends at least 1024px); never upscale a tiny image
- Wrong shape → crop or pad to a true 1:1 square so Daraz doesn't auto-crop and clip your product
- File heavier than needed → compress to around quality 82; aim for Daraz's roughly 100KB–1MB range
Selling on Daraz and Instagram? Resize Once for Every Channel
Many Daraz sellers also post the same products to Instagram, Facebook, and TikTok — each with its own preferred dimensions. Re-cropping every product for every platform by hand is the same one-by-one trap as before.
BatchSet's Social Media Resizer generates all the platform sizes from a single upload, so one product photo becomes a Daraz square, an Instagram post, a Facebook image, and a TikTok frame in one step. Combined with the bulk converter, your whole catalog goes from raw phone photos to every-channel-ready in two passes.
Measuring the Impact
After you push a corrected, properly compressed catalog live, watch two things over the following one to two weeks: the click-through rate on your listings (clean white-background squares lift it) and your listing approval rate (correct dimensions and no overlays cut rejections to near zero).
The combination of a sharper primary image and a faster-loading file is exactly what separates the listing that gets tapped from the one that gets scrolled past — and on Daraz, that tap is the whole game.