Why Image Sizes Matter for Social Media
Using the wrong image dimensions on social media costs you reach. Platforms crop, compress, or downrank content that doesn't match their preferred sizes. An Instagram post uploaded at the wrong aspect ratio gets cropped automatically — sometimes cutting off the most important part of your image.
This guide covers the exact recommended image sizes for every major platform in 2026. Use BatchSet's Social Media Resizer to automatically resize any image to all 28 platform presets in one click.
Instagram Image Sizes 2026
Instagram supports multiple formats, each with specific optimal dimensions:
- Square Post: 1080×1080px (1:1 ratio) — most universal format
- Portrait Post: 1080×1350px (4:5 ratio) — takes most screen space in feed
- Landscape Post: 1080×566px (1.91:1 ratio)
- Story: 1080×1920px (9:16 ratio) — same as Reels
- Reels: 1080×1920px (9:16 ratio)
- Profile Picture: 320×320px (displays at 110px on mobile)
The 4:5 portrait format (1080×1350px) takes up the most real estate in Instagram's feed, giving you more visibility per post.
Facebook Image Sizes 2026
Facebook has the most varied image size requirements across different content types:
- Feed Post: 1200×630px (1.91:1) — recommended for link previews
- Square Post: 1080×1080px (1:1)
- Cover Photo: 820×312px (desktop), 640×360px (mobile)
- Event Cover: 1920×1005px
- Story: 1080×1920px (9:16)
- Profile Picture: 170×170px (desktop)
LinkedIn Image Sizes 2026
LinkedIn is primarily used by professionals — image quality here directly reflects on your brand:
- Personal Banner: 1584×396px
- Company Banner: 1128×191px
- Post Image: 1200×627px (recommended)
- Square Post: 1080×1080px
- Profile Picture: 400×400px minimum
- Article Cover: 1920×1080px
Twitter/X Image Sizes 2026
Twitter/X crops images in the timeline preview. Using the right dimensions ensures your content displays without unexpected cropping:
- In-stream photo: 1600×900px (16:9 ratio recommended)
- Header/Banner: 1500×500px
- Profile Picture: 400×400px (displays as circle)
- Card image: 800×418px minimum
TikTok, YouTube & Pinterest Image Sizes 2026
Other major platforms:
- TikTok Video thumbnail: 1080×1920px (9:16 vertical)
- YouTube Thumbnail: 1280×720px (16:9) — critical for CTR
- YouTube Channel Art: 2560×1440px
- Pinterest Pin: 1000×1500px (2:3 ratio recommended)
- Pinterest Board Cover: 800×450px
- Snapchat Story: 1080×1920px (9:16)
How to Resize Images for Every Platform at Once
Manually resizing images for each platform and format is tedious. BatchSet's Social Media Resizer solves this: upload one image, and it automatically generates all 28 preset sizes across 8 platforms — downloadable as a ZIP file.
This is especially useful for marketing teams that need to publish the same campaign across multiple channels simultaneously.
Resize your images for all platforms with 28 presets — free to start.
Free to start — no credit card required.
Frequently Asked Questions
What is the best image size for Instagram posts in 2026?
For Instagram feed posts, 1080×1080px (square, 1:1 ratio) works for all placements. For maximum feed visibility, use 1080×1350px portrait format (4:5 ratio) — it takes up more screen space. For Stories and Reels, use 1080×1920px (9:16).
What size should Facebook cover photos be in 2026?
Facebook cover photos should be 820×312px for desktop display and 640×360px for mobile. Using 820×462px captures the safe zone for both. Avoid placing important content near the edges, as cropping varies by device.
What is the LinkedIn banner size?
LinkedIn personal profile banners should be 1584×396px. Company page banners should be 1128×191px. Post images perform best at 1200×627px or 1080×1080px square.
What size are YouTube thumbnails?
YouTube thumbnails should be 1280×720px (16:9 aspect ratio) with a minimum width of 640px. Use JPG or PNG format. The file size limit is 2 MB. Thumbnails are one of the highest-impact elements for YouTube CTR.
Is there a tool that resizes images for all social media platforms?
Yes. BatchSet's Social Media Resizer has 28 preset sizes across 8 platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, YouTube, Pinterest, Snapchat). Upload your image once and download all resized versions in a ZIP file.
What is the correct image size for TikTok?
TikTok videos and thumbnails use a 9:16 vertical aspect ratio at 1080×1920px. Avoid placing important text or faces near the edges — TikTok's UI overlays can obscure the bottom and sides of the frame.