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Checked against each marketplace's own help page

Product Image Requirements for Amazon, Shopify, Etsy and Daraz

Size, format and background rules from the official seller documentation, with the source and the date we last checked it. Required rules and recommendations are kept apart, and nothing from third-party blogs is mixed in.

At a glance

MarketplaceSizeFormatBackground
Amazon500 to 10,000px longest side; 1,000px+ for zoomJPEG recommended (PNG, TIFF, GIF accepted)Pure white on the main image
ShopifyUp to 5000 × 5000px, 25 MP, under 20 MB; 2048px square suggestedServed as WebP by Shopify's CDNNo rule
Etsy2000px+ recommended; first photo at least 635pxJPG, PNG, GIF, SVG, HEIC; no transparencyNo rule
DarazSquare 1:1; 1024px+ recommended; 100 KB to 1 MBJPEG or PNGPure white #FFFFFF on the main image
Shopify's format line comes from our study of 199 Shopify stores, not from a Shopify rule. Everything else is from the sources below.

Amazon

Source: Amazon help page · Last checked 2026-10-12

Required

  • Amazon accepts 500–10,000px on the longest side.
  • Main product image needs a pure-white background and specific content.

Recommended

  • Amazon recommends over 1000px to enable zoom.
  • Amazon prefers JPEG (also accepts PNG/TIFF/GIF).

Also on the official page

  • GIFs must be non-animated.
  • Images under 500px on the longest side cannot be uploaded, and Amazon asks you not to enlarge small images artificially.
  • At least 72 dpi. RGB color mode is preferred.
  • Main image: a pure white background (RGB 255, 255, 255), the product filling about 85% of the frame, shown once, with nothing cut off.
  • For bulk uploads, file names follow product identifier + variant code + extension, for example B000123456.MAIN.jpg.

Shopify

Source: Shopify help page · Last checked 2026-09-21

Required

  • Shopify product images support up to 5000×5000.
  • Up to 25 megapixels.
  • Under 20 MB.

Recommended

  • 2048×2048 square usually displays best.
Resize a whole catalog to these rules with the Shopify product image optimizer

Etsy

Source: Etsy help page · Last checked 2026-10-12

Required

  • Etsy doesn't support transparent PNGs (transparent areas render black).

Recommended

  • Etsy recommends listing images at least 2000px on each side.
  • The first listing photo should be at least 635px.

Also on the official page

  • Supported file types: .jpg, .gif, .png, .svg and .heic. Animated GIFs are not supported.
  • Images larger than 1 MB may not finish uploading on a slow connection.
  • Etsy converts images to the sRGB color profile.
  • The first listing photo should be landscape or square. Etsy crops thumbnails to square, portrait and landscape, so leave space around the product.

Daraz

Source: Daraz help page · Last checked 2026-09-21

Required

  • Daraz requires a square 1:1 image (equal height & width).
  • Daraz accepts JPEG or PNG.
  • Daraz requires a pure-white #FFFFFF background on the main image.

Recommended

  • Daraz recommends a minimum resolution of 1024px.
  • Daraz suggests keeping images small, target 100KB–1MB.
Resize a whole catalog to these rules with the Daraz product image optimizer

How this page is kept accurate

  • Every rule above links to the marketplace's own help page and shows the date we last read it.
  • "Required" means the marketplace says so. "Recommended" means the marketplace suggests it. Our own preferences are not listed here.
  • Numbers that appear only on third-party blogs are left out on purpose. Some popular Daraz "specs", for example, do not appear in Daraz's official guidelines.
  • The same rules power BatchSet's marketplace presets, so a change here and a change in the tools happen together.

FAQ

What size should Amazon product images be?

Amazon accepts 500 to 10,000 pixels on the longest side and recommends at least 1,000 pixels, which turns on zoom. JPEG is recommended, and the main image needs a pure white background.

What size should Etsy listing photos be?

Etsy recommends at least 2000 pixels in width and height, and the first listing photo should be at least 635 pixels to avoid showing up lower in search. Transparent PNGs are not supported.

What is the maximum image size on Shopify?

Shopify product images can be up to 5000 by 5000 pixels, 25 megapixels and under 20 MB. A 2048 by 2048 square usually displays best.

What are Daraz's product image requirements?

Daraz requires a square 1:1 image in JPEG or PNG, with a pure white #FFFFFF background on the main image. It recommends at least 1024 pixels and files of roughly 100 KB to 1 MB.